The campaign in the city · March 23 – April 22, 2012
333 people put Greece in Times Square.
The first UP Greek Tourism billboard turned a small online appeal into a visible statement at the centre of New York.
1560 Broadway, Times Square
- $20,352 raised against a $15,000 target
- 333 contributors in twenty days
- Thirty days on a Times Square digital screen
The campaign opened its public fund on February 12, 2012 with a target of $15,000. Twenty days later, 333 contributors in Greece and around the world had given $20,352. The volunteers did not handle the money themselves: Loudsauce collected the contributions and paid for the media placement.
A Greek American billboard owner made Times Square possible by offering the screen at a steep discount. The digital placement stood at 1560 Broadway, between 46th and 47th Streets, and ran for thirty days. Its animated frames used Charis Tsevis’s photographic mosaics to deliver one direct invitation: “Join Us in Greece.”
The physical screen was only half the strategy. Supporters photographed it, shared it online, and gave reporters a hopeful counterpoint to the crisis headlines. The New York Times, CNN, Mashable, and Greek media carried the story far beyond Times Square.
The campaign in the street
