Still online, or saved
The shelf the old site used to be.
upgreektourism.gr explained the campaign and took people to the fund. It no longer serves the campaign website. What follows is the public trail: the Wayback copies of the site itself, the three Vimeo films, all sixteen videos on the YouTube channel @UPGreekTourism, the social accounts, and the clippings the 2012 press room actually linked.
82 items. Where a newspaper link has rotted, the button beside it opens the campaign’s own press-room page in the archive. Loudsauce, the crowdfunding platform, is gone too. Those two addresses are here because the site published them.
The original Facebook page is still live, but the campaign team no longer monitors it. For current enquiries, email gkliv@yahoo.gr.
Archive resources
82 resources
Original site · Internet Archive · 2012–2022
Every captured copy of upgreektourism.gr
The domain no longer serves the campaign website. The Wayback Machine holds the WordPress site from January 2012 into the 2020s, including the pages below.
Original site · upgreektourism.gr · February 9, 2012
Support & Promote Tourism in Greece
The fundraising version. Phase A target $15,000, for a New York billboard or a New York Times ad, or both. Funding in February–March, advertising in March–April, meant as a pilot.
Original site · upgreektourism.gr · March 27, 2012
Project summary, after Times Square opened
States the two parts of the project, the $20,352 from more than 330 people, crowdfunding from February 12 to March 4, and the board from March 23 for 30 days. The line on the country: beautiful and safe, whatever the economic news.
Original site · upgreektourism.gr · February 16, 2013
For the Greek people, by the Greek people
Homepage once all three boards existed. New York: March 23 to April 22, 2012. Washington: 7th Street, May 3 to June 3, 2012. London: Piccadilly Circus until February 14.
Original site · upgreektourism.gr · December 2012
New York campaign page
The site’s own New York page, including the Loudsauce link for the Times Square fund.
Original site · upgreektourism.gr · December 2012
London campaign page
The plan before the board went up: £12,000 by December 24, Piccadilly Circus 24 hours a day for two weeks from February 1, 2013. A £10 pledge entered a raffle for a return ticket from London.
Original site · upgreektourism.gr · December 2012
Washington campaign page
The site’s Washington portfolio page.
Original site · upgreektourism.gr · February 12, 2012
F.A.Q.
Why New York, why outdoor rather than online ads, why $15,000 was not a small target, and how Loudsauce held the money so the team never touched it.
Original site · upgreektourism.gr · November 22, 2012
Team
Founding notes for Kleivokiotis, Palandjian, and Haikalis, Tsevis’s biography, and the wider volunteer list.
Original site · upgreektourism.gr · December 4, 2012
Media coverage index
The press room the campaign kept. Individual clippings below are the ones that room linked out to.
Films · Vimeo · UP GreekTourism · February 9, 2012
Crowdfunding project in support of Greek Tourism
The New York pitch. One minute and forty-two seconds. Target $15,000, outdoor in a central New York neighborhood for 30 days, funding February–March.
Films · Vimeo · UP GreekTourism · March 22, 2012
The UP Greek Tourism Advertising Campaign
Uploaded the day before Times Square. Two minutes. States the $20,352 raise and the 30-day board.
Films · Vimeo · UP GreekTourism · December 2, 2012
UP Greek Tourism — the London film
The United Kingdom pitch. Minimum £12,000, Piccadilly Circus, funding in December 2012 and advertising in February 2013.
Films · CNN’s Amanpour · archived by @UPGreekTourism · February 21, 2013
Amanpour shows the London campaign
The campaign channel preserved this 31-second close from Amanpour. It describes 200 citizens raising £12,000 for two weeks in Piccadilly Circus, then notes that the campaign had also reached New York and Washington.
Films · YouTube · @UPGreekTourism
London on Zinor Layla, Channel 10, Israel
The channel title: Up Greek Tourism — London on the “Zinor Layla” show, Channel 10, Israel.
Films · YouTube · @UPGreekTourism
Up Greek Tourism London
A 30-second London spot on the campaign channel.
Films · YouTube · @UPGreekTourism · December 5, 2012
Radio interview — AIR FM
The upload is titled “Radio Interview - AIR fm 05.12.12.” Six minutes and 19 seconds.
Films · YouTube · @UPGreekTourism · 2012
UP Greek Tourism London video
The two-minute London film, also on the campaign’s Vimeo channel.
Films · YouTube · @UPGreekTourism · 2012
UP Greek Tourism on Capital Account
An 11-minute-40-second appearance on Capital Account.
Films · YouTube · @UPGreekTourism · March 28, 2012
Onic Palandjian on NET 105.8
The filename on the channel: NET 105,8, Onic Palandjian on Up Greek Tourism, 28.03.12. Six minutes.
Films · YouTube · @UPGreekTourism · 2012
Join Us in Greece
The two-minute campaign film. One of the two most-watched uploads on the channel.
Films · YouTube · @UPGreekTourism · 2012
See you in Greece
Two minutes. The other line the Times said was on the Times Square board.
Films · YouTube · @UPGreekTourism · 2012
Thank you from the Up Greek Tourism team
A 20-second thank-you from the team.
Films · YouTube · @UPGreekTourism · February 26, 2012
Skai Radio
Uploaded as UP Greek Tourism_skai radio_260212. Two and a half minutes.
Films · YouTube · @UPGreekTourism · February 25, 2012
Athens International Radio
Uploaded as Athens International Radio_250212. Eight minutes and 50 seconds.
Films · YouTube · @UPGreekTourism · February 28, 2012
Ant1, the media piece
The file name is UP Greek Tourism_Media_Ant12802. Fifty-three seconds. Read as Ant1, 28 February 2012.
Films · YouTube · @UPGreekTourism · February 28, 2012
The Times Square board, Ant1
The file name is Up Greek Tourism_Billboard_NYC_Ant12802. Fifty-two seconds of the New York board.
Films · YouTube · @UPGreekTourism · 2012
Crowdfunding project in support of Greek Tourism
The New York fundraising film, one minute and 43 seconds. The same cut is on Vimeo, uploaded 9 February 2012.
Films · YouTube · @UPGreekTourism · 2012
Skai Radio, the longer interview
Titled Skai Radio UPGreekTourism. Seven minutes and 43 seconds.
Films · TEDxKalamata · Onic Palandjian · 2013
A simple idea — UP Greek Tourism
Onic Palandjian gives a founder’s account of the campaign and its central idea: citizens could stop waiting, collaborate, and do something positive for Greece.
Films · TEDxAthens · Yorgos Kleivokiotis · 2012
The future of our country is in our hands
Yorgos tells the full UP Greek Tourism story: the viral Facebook invitation, the crisis-era images of Greece, Loudsauce, the 333 contributors, and the Times Square campaign. Greek audio with English subtitles.
Films · YouTube · linked from the team page · 2012
My passport to ευδαιμονία (happiness+)
Onic Palandjian’s talk, linked from the team page. It is not on the @UPGreekTourism channel. The site’s Twitter also pointed at a TEDxKalamata talk, “A simple idea — UP Greek Tourism.”
Social · Facebook
The original Facebook page · UPGreekTourism
The original campaign page linked from upgreektourism.gr is still publicly accessible, including its posts and photographs. It is preserved here as part of the record but is no longer actively monitored; current enquiries should be sent to gkliv@yahoo.gr.
Social · Twitter
Twitter · @UP_GreekTourism
The account the site and the Cycladia post both used.
Social · YouTube
YouTube · @UPGreekTourism
The campaign channel. Sixteen uploads: the spots, the Times Square board, CNN, Capital Account, Israeli Channel 10, and radio on AIR, Skai, NET 105.8, and Athens International Radio. Each one is playable above.
Social · Vimeo
Vimeo · UP GreekTourism
The channel that still holds the three campaign films. The profile still points at upgreektourism.gr.
Social · upgreektourism.gr
Founders, as the team page linked them
From that page: Yorgos Kleivokiotis at twitter.com/zekliv, Onic Palandjian at twitter.com/onic2000, Stathis Haikalis at twitter.com/haikalis and stathishaikalis.blogspot.com.
Design · Charis Tsevis
Join us in Greece…
The six mosaics, the London piece “We are off to Greece,” the two animations, posters, wallpapers, and the credits: Despo Potamou, Ted Reglis, PF Libera Pro.
Design · Archisearch · March 24, 2012
The UP Greek Tourism campaign
A design-press note on the mosaics, with the $20,352 figure.
Design · The original site’s footer
Communication Effect
“Handcrafted by Communication Effect.” The 2012 site was a WordPress theme from Dream-Theme.
Crowdfunding · Loudsauce · April 7, 2012 archive
Help fund an NYC billboard to promote tourism in Greece
The completed New York campaign page. The surviving HTML says: “We raised $20,352 from 333 people. Thank you!” It also preserves the original campaign copy, team list, and contributor avatars.
Crowdfunding · Loudsauce · February 23, 2012 archive
The New York fund with nine days to go
A capture while the drive was live: nine days remaining and 210 “Amplifiers.” It explains the $15,000 target, the 30-day New York placement, WePay and PayPal options, and asks each contributor to persuade three friends.
Crowdfunding · upgreektourism.gr · archived · December 2012
London crowdfunding campaign
The archived London campaign page preserves the call to fund the Piccadilly placement and its link to Loudsauce campaign 462. Loudsauce itself is gone.
Press · The New York Times · Stuart Elliott · March 23, 2012
A Times Sq. Ad for Greek Tourism, Financed by a ‘Crowd’
$20,352 from 333 people. 1560 Broadway, 30 days from that Friday. Kleivokiotis, 34, a strategic consultant in Dubai.
Press · Mashable · Zoe Fox · March 22, 2012
Greece Brings Crowdfunded, Face-Filled Billboard to Times Square
The Facebook event, the 400-face mosaic, the discounted Times Square board, the team of 20.
Press · BBC News · Theopi Skarlatos · June 10, 2012
Give Greece a chance, say tourist business owners
Palandjian in Athens on the $20,000 the volunteers spent, set against the booking slump after the May elections.
Press · The Guardian · March 14, 2012
Greece on the breadline: ‘still a beautiful and safe holiday destination’
In the press room nine days before the Times Square board switched on. The headline uses the campaign’s own phrase.
Press · The Wall Street Journal · March 23, 2012
“Up Greek Tourism” Posts Crowd-Funded Billboard in Times Square
The Business Wire announcement, as the Journal carried it.
Press · Business Wire · March 23, 2012
Crowd-funded billboard in Times Square
The campaign’s announcement. Founders, the country list, and upgreektourism.gr.
Press · Greek Reporter · March 23, 2012
Crowdfunded Times Square Greek Billboard Comes to Life; Sparks Hope
Listed in the campaign’s own press room.
Press · Greek Reporter · February 16, 2012
“Up Greek Tourism” Campaign for Promotion of Greek Tourism
Early, while the New York fund was still open.
Press · Kathimerini · January 7, 2012
Εκστρατεία για τον ελληνικό τουρισμό στην Αμερική από τρεις φίλους
Three friends, an American campaign. The earliest Kathimerini piece in the press room.
Press · Kathimerini · May 18, 2012
Greek Americans give ailing tourism another boost
The Washington board: a blue dome and the sea. Dimopoulos, AHEPA, the American Hellenic Institute.
Press · Kathimerini · January 30, 2013
Up Greek Tourism campaign arrives in London
Piccadilly Circus, two weeks, £12,000. Katerina Spetsiou managed London.
Press · To Vima · February 15, 2012
Up Greek Tourism: Καμπάνια ιδιωτών για τον ελληνικό τουρισμό
Early Greek coverage of the private citizens’ campaign and its crowdfunding plan. The original To Vima URL now returns 404; this opens the article record preserved in the campaign’s archived press room.
Press · ΣΚΑΪ · May 18, 2012
ΗΠΑ: Η Ελλάδα σε γιγαντοαφίσες
Greek-language reporting from Washington: the 7th Street placement, Art Dimopoulos, Capital Outdoor, AHEPA, the American Hellenic Institute, and the earlier Times Square screen.
Press · in.gr · March 24, 2012
Στην καρδιά της Ν. Υόρκης η καμπάνια της εθελοντικής ομάδας
Contemporary Greek coverage of the Times Square opening, naming the three founders and Charis Tsevis and describing the photo-mosaic animation.
Press · iefimerida · May 2012
Γιγαντοαφίσα με άρωμα Ελλάδας στην Ουάσιγκτον
Greek-language coverage of the Washington placement and the diaspora organizations and volunteers behind it.
Press · Newsbomb · February 2012
Up Greek Tourism: Μια πρωτότυπη καμπάνια για τον ελληνικό τουρισμό!
Launch-period coverage naming Kleivokiotis, Palandjian, and Haikalis and explaining the campaign’s two goals: fund the board and create positive word of mouth for Greek tourism.
Press · LiFO · May 2012
Η Ελλάδα σε γιγαντοαφίσα στην Ουάσιγκτον
LiFO’s Greek-language follow-up on Washington, Art Dimopoulos, and the organizations that helped build the second American placement.
Press · News247
«Βασικός στόχος είναι να εμπνεύσουμε τους Έλληνες»
The basic aim, they said, was to inspire Greeks.
Press · Protagon
Πώς βάλαμε την Ελλάδα στην Times Square
How Greece was put in Times Square, in the campaign’s press room.
Press · LiFO · Stathis Haikalis · March 2012
Ελληνική άνοιξη στην Times Square
A co-founder’s essay as the New York month began.
Press · HuffPost · June 7, 2012
Rebuilding Greece: Groups Try to Shake the ‘Crisis’
Sets the slogan down as “Join Us in Greece,” with boards in Times Square and Washington by May 2012.
Press · GTP Headlines · May 1, 2012
Greece Shined In Times Square, More Private Initiatives To Come
Rounds the raise to some $20,000 from 330 people.
Press · Travel Market Report · 2012
Ex-Pat Greeks Use Crowd Funding to Promote Tourism
Tourism as the heavy industry. Washington dated here to May 3, which the campaign’s own site later confirmed, through June 3.
Press · Travel Pulse
Up Greek Tourism Completes First U.S. Marketing Promotion
In the press room after the first American placement.
Press · Travel Weekly
Greeks band together to promote tourism
In the press room alongside the other travel trades.
Press · DomainGang
Leonidas and the 333 Greeks battle the economy
A domain-news take that uses the Times’s count of 333.
Press · JWT Anxiety Index · April 2012
Greek revival: Greek expats take tourism promotion into their own hands
Filed in the press room under JWT.
Press · Hindustan Times
Planning a holiday? Head to Greece
The press-room title for this clipping.
Press · Wenhui Daily · June 2, 2012
A hopeful message for Greek tourism
Shanghai coverage, kept in the press room.
Press · Süddeutsche Zeitung
Zum Griechen!
The press room’s German clipping. The original site pointed at a file copy rather than a stable article URL, so this entry opens that archived page.
Press · CNN · Felicia Taylor · April 10, 2012
Get those tourists to Greece
CNN’s surviving video report on the citizen-funded Times Square campaign. The CNN page credits Felicia Taylor and describes Greek citizens funding a unique campaign to bring tourists to Greece.
Press · CNN Transcripts · Amanpour · February 21, 2013
Amanpour: another look at Greece
CNN’s official transcript for the London mention preserved on the campaign’s YouTube channel. Amanpour calls it a grassroots effort to revive tourism and records the £12,000 Piccadilly Circus campaign.
Press · Filed in the press room
CNN entry in the original press room
The campaign kept a CNN entry for its 2012 coverage. The outbound link did not survive in this archived copy; CNN’s live New York video is catalogued separately above.
Press · Filed in the press room
Athens News
An Athens News entry in the campaign’s media catalog.
Press · Filed in the press room
Kerdos
A Kerdos entry in the campaign’s media catalog.
Press · Filed in the press room
Gulf News
A Gulf News entry. Kleivokiotis was living in Dubai when the campaign started; the press room kept a UAE clipping.
Press · Cycladia · 2012
A grassroots movement for Greek Tourism
Written while the New York fund was open. Names the three founders and @up_greektourism.
Press · Raman Media Network · March 24, 2012
Up Greek Tourism Invites You to Visit Greece
A wire retelling of the Times Square announcement.
Press · The Greek Housewife · March 27, 2012
JOIN US IN GREECE
A contemporary blog post that embeds the Vimeo film and points at upgreektourism.gr.