The campaign in the city · January 31 / February 1 – February 14, 2013
A citizen-funded invitation in Piccadilly Circus.
The campaign’s third documented city brought a new crowdfunding effort and Charis Tsevis’s “We are off to Greece” mosaic to London.
Piccadilly Circus, London
- About 200 contributors
- £12,000 raised for two weeks
- Featured by Christiane Amanpour on CNN
Katerina Spetsiou managed the London campaign. About 200 citizens contributed £12,000 for two weeks of screen time in Piccadilly Circus. A £10 pledge also entered supporters in a raffle for a return ticket from London.
The campaign page planned a February 1 opening, while Kathimerini reported January 31; both records place the end on February 14. The photographs show the work across Piccadilly’s curved screens, carrying messages including “Greece Calling.”
On February 21, Christiane Amanpour closed her CNN programme with the London campaign. She described it as a grassroots effort to revive Greece’s economic engine—tourism—and connected it to the earlier placements in New York and Washington.
The campaign in the street
